Dodge Caravan
ROLE: Creative Direction, Art Direction, Design
This was a collaboration between Rokkan and W+K for a project that was unfortunately killed at the last minute. The idea was to show the amazing new wi-fi/tech features of the new Dodge Caravan by using it to transport a web team from SXSW in Austin to the NY Auto Show. During the course of this road trip they would be building this site in the van and documenting the build of the site. So the site would be built in real-time during the road trip.
This was a collaboration between Rokkan and W+K for a project that was unfortunately killed at the last minute. The idea was to show the amazing new wi-fi/tech features of the new Dodge Caravan by using it to transport a web team from SXSW in Austin to the NY Auto Show. During the course of this road trip they would be building this site in the van and documenting the build of the site. So the site would be built in real-time during the road trip.