Focus Rally : America
ROLE: Concept, Creative Direction, Art Direction, Design

Rokkan, Undercurrent, Team Detroit and the producers of The Amazing Race create an interactive cross-country road rally to kick off the launch of the 2012 Ford Focus. Pick a team, follow them, help them solve puzzles live and in real-time via the website or your mobile device. Earn points, unlock badges, oh and win a new Ford Focus.