Trident - A Little Piece of Happy
ROLE: Creative Direction, Art Direction, Design

While working at JWT I had the pleasure of working on concepts, creating pieces of art and design, collaborating with incredibly talented folks and launching this aggressive and large campaign for Trident Gum. A Little Piece of Happy took form as a series of short TV commercials, web shorts, rich media banners, print and OOH that all led to a microsite which housed all of these items and more.