http://www.wateristhenewfire.com Water Is The New Fire Wed, 31 Mar 2010 17:20:48 +0000 http://www.wateristhenewfire.com en http://www.wateristhenewfire.com/336064/Mafia-II http://www.wateristhenewfire.com/336064/Mafia-II Wed, 31 Mar 2010 17:20:48 +0000 Water Is The New Fire 336064 ROLE: Creative Direction This animation was created as an in-game intro logo sequence for the upcoming 2K Games title Mafia II. http://www.wateristhenewfire.com/336064/Mafia-II http://www.wateristhenewfire.com/336080/7-Eleven http://www.wateristhenewfire.com/336080/7-Eleven Wed, 31 Mar 2010 16:22:22 +0000 Water Is The New Fire 336080 ROLE: Creative Direction, Art Direction, Design Created as a pitch project with 7-Eleven as part of a new loyalty program. Users can purchase a re-usable coffee up and pledge to no longer user paper cups. Once they activate their cup online users can continue to make pledges to earn rewards as well as keep track of rewards they've earned in the store and how they can redeem those points for deals. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336080/microsite_scrn001.jpg" border="0" width="670" height="413" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336080/microsite_scrn002.jpg" border="0" width="670" height="413" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336080/microsite_scrn003.jpg" border="0" width="670" height="413" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336080/microsite_scrn004.jpg" border="0" width="670" height="413" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336080/microsite_scrn005.jpg" border="0" width="670" height="413" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336080/microsite_scrn006.jpg" border="0" width="670" height="413" align="left" /> http://www.wateristhenewfire.com/336080/7-Eleven http://www.wateristhenewfire.com/336076/Edun http://www.wateristhenewfire.com/336076/Edun Wed, 31 Mar 2010 16:15:52 +0000 Water Is The New Fire 336076 ROLE: Creative Direction, Art Direction, Design These screens were created for a pitch with Saatchi & Saatchi for the redesign of renowned clothing brand Edun. The idea is that users can seamlessly effect videos of models displaying the new clothing line by switching between day or night, or blending the two together to create new and interesting video sequences. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336076/edun_day-night_screen001.jpg" border="0" width="670" height="460" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336076/edun_day-night_screen002.jpg" border="0" width="670" height="460" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336076/edun_day-night_screen003.jpg" border="0" width="670" height="460" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336076/edun_day-night_screen004.jpg" border="0" width="670" height="460" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336076/edun_day-night_screen005.jpg" border="0" width="670" height="460" align="left" /> http://www.wateristhenewfire.com/336076/Edun http://www.wateristhenewfire.com/336073/Dodge-Caravan http://www.wateristhenewfire.com/336073/Dodge-Caravan Wed, 31 Mar 2010 16:07:31 +0000 Water Is The New Fire 336073 ROLE: Creative Direction, Art Direction, Design This was a collaboration between Rokkan and W+K for a project that was unfortunately killed at the last minute. The idea was to show the amazing new wi-fi/tech features of the new Dodge Caravan by using it to transport a web team from SXSW in Austin to the NY Auto Show. During the course of this road trip they would be building this site in the van and documenting the build of the site. So the site would be built in real-time during the road trip. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336073/DODGE_screen_0000_Screen 000.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336073/DODGE_screen_0000_Screen 001.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336073/DODGE_screen_0001_Screen 002.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336073/DODGE_screen_0002_Screen 003.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336073/DODGE_screen_0003_Screen 004.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336073/DODGE_screen_0004_Screen 005.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336073/DODGE_screen_0005_Screen 006.jpg" border="0" width="670" height="446" align="left" /> http://www.wateristhenewfire.com/336073/Dodge-Caravan http://www.wateristhenewfire.com/336062/Bioshock-2 http://www.wateristhenewfire.com/336062/Bioshock-2 Wed, 31 Mar 2010 16:00:00 +0000 Water Is The New Fire 336062 ROLE: Creative Direction, Art Direction, Design The new BioShock® 2 website offers a uniquely metaphoric glimpse into the mind of one of the key characters of the game, the Big Sister. Users are able to interact with an-adhoc art-deco style dollhouse, made from found objects and assembled by the Big Sister. The dollhouse is a representation of the failed utopia of Rapture from the Big Sister’s perspective. Visit the site <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336062/bio01.jpg" border="0" width="670" height="415" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336062/bio02.jpg" border="0" width="670" height="415" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336062/bio03.jpg" border="0" width="670" height="415" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336062/bio04.jpg" border="0" width="670" height="415" align="left" /> RECOGNITION: FWA - Site of the Day, Commarts - Web Pick http://www.wateristhenewfire.com/336062/Bioshock-2 http://www.wateristhenewfire.com/336070/Chrysler http://www.wateristhenewfire.com/336070/Chrysler Wed, 31 Mar 2010 15:56:12 +0000 Water Is The New Fire 336070 ROLE: Creative Direction, Art Direction, Design These designs were put together as part of a new business pitch for chrysler.com and all other chrysler related properties. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336070/chrysler_home1.jpg" border="0" width="670" height="459" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336070/chrysler_home1_all.jpg" border="0" width="670" height="459" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336070/chrysler_home2.jpg" border="0" width="670" height="459" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336070/chrysler_build1.jpg" border="0" width="670" height="429" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336070/chrysler_build2.jpg" border="0" width="670" height="429" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336070/dodge_home1.jpg" border="0" width="670" height="459" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336070/jeep_home1.jpg" border="0" width="670" height="459" align="left" /> http://www.wateristhenewfire.com/336070/Chrysler http://www.wateristhenewfire.com/336066/Jerry-Bruckheimer-Films http://www.wateristhenewfire.com/336066/Jerry-Bruckheimer-Films Wed, 31 Mar 2010 15:39:07 +0000 Water Is The New Fire 336066 ROLE: Creative Direction, Art Direction, Design, Flash Prototype, Motion Graphics For a pitch to the illustrious Jerry Bruckheimer we crafted multiple concepts that would showcase they breadth and size of the Jerry Bruckheimer production machine. Each concept would focus around the many ways the studio extends all across hollywood and offer the user different and unique methods of browsing that information. Concept 1 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 4) <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0001_Layer 2.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0002_Layer 3.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0003_Layer 4.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0004_Layer 5.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0005_Layer 6.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0006_Layer 7.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0007_Layer 8.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0008_Layer 9.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0009_Layer 10.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0010_Layer 11.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0011_Layer 12.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0012_Layer 13.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0013_Layer 14.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0014_Layer 15.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0015_Layer 16.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0016_Layer 17.jpg" border="0" width="670" height="435" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms.com_0017_Layer 18.jpg" border="0" width="670" height="435" align="left" /> Concept 2 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 4)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms__0000_screen 001.jpg" border="0" width="670" height="478" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms__0001_screen 002.jpg" border="0" width="670" height="478" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms__0002_screen 003.jpg" border="0" width="670" height="478" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms__0003_screen 004.jpg" border="0" width="670" height="478" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms__0004_screen 005.jpg" border="0" width="670" height="478" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/jbfilms__0005_screen 006.jpg" border="0" width="670" height="478" align="left" /> Concept 3 Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 4)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/concept02_0000_screen 001.jpg" border="0" width="670" height="482" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/concept02_0001_screen 002.jpg" border="0" width="670" height="482" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/concept02_0002_screen 003.jpg" border="0" width="670" height="482" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336066/concept02_0003_screen 004.jpg" border="0" width="670" height="482" align="left" /> http://www.wateristhenewfire.com/336066/Jerry-Bruckheimer-Films http://www.wateristhenewfire.com/336059/Trident-A-Little-Piece-of-Happy http://www.wateristhenewfire.com/336059/Trident-A-Little-Piece-of-Happy Wed, 31 Mar 2010 14:35:26 +0000 Water Is The New Fire 336059 ROLE: Creative Direction, Art Direction, Design While working at JWT I had the pleasure of working on concepts, creating pieces of art and design, collaborating with incredibly talented folks and launching this aggressive and large campaign for Trident Gum. A Little Piece of Happy took form as a series of short TV commercials, web shorts, rich media banners, print and OOH that all led to a microsite which housed all of these items and more. TELEVSION: WEB FILMS WEBSITE Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 4)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336059/t01.jpg" border="0" width="670" height="382" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336059/t02.jpg" border="0" width="670" height="382" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336059/t03.jpg" border="0" width="670" height="382" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/336059/t04.jpg" border="0" width="670" height="382" align="left" /> http://www.wateristhenewfire.com/336059/Trident-A-Little-Piece-of-Happy http://www.wateristhenewfire.com/19054/Stride-Gum-Smarter-er http://www.wateristhenewfire.com/19054/Stride-Gum-Smarter-er Thu, 10 Dec 2009 18:11:30 +0000 Water Is The New Fire 19054 ROLE: Creative Direction, Art Direction, Design STRIDEGUM.COM Can chewing ridiculously long lasting stride gum stimulate your brain and make you smarter-er? Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 15)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_home1.jpg" border="0" width="670" height="475" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_webinars1.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_mattsplace.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gamearcade1.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gamearcade2.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors1.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors2.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors3.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors4.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors5.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors6.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors7.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors8.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_gumflavors9.jpg" border="0" width="670" height="447" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/19054/stridegum•com_tv.jpg" border="0" width="670" height="447" align="left" /> This site was put into development but never released. A dead project, but fun nonetheless. We also created a series of videos that lived on the site, with the lovely young gentlemen at Mekanism. See a few of them below. A Smarter-er Way to Save The Arcades A Smarter-er Way To Make A Water Safety Rescue A Smarter-er Way to Grocery Shop http://www.wateristhenewfire.com/19054/Stride-Gum-Smarter-er http://www.wateristhenewfire.com/42727/Nivea-for-Men-The-Good-Side http://www.wateristhenewfire.com/42727/Nivea-for-Men-The-Good-Side Tue, 07 Jul 2009 18:49:15 +0000 Water Is The New Fire 42727 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2240/42727/NFM.jpg" border="0" width="670" height="570" align="left" /> http://www.wateristhenewfire.com/42727/Nivea-for-Men-The-Good-Side