http://www.wateristhenewfire.com Water Is The New Fire Wed, 09 May 2012 21:11:36 +0000 http://www.wateristhenewfire.com en http://www.wateristhenewfire.com/Dodge-Caravan http://www.wateristhenewfire.com/following/wateristhenewfire.com/Dodge-Caravan Wed, 09 May 2012 21:11:36 +0000 Water Is The New Fire 336073 ROLE: Creative Direction, Art Direction, Design This was a collaboration between Rokkan and W+K for a project that was unfortunately killed at the last minute. The idea was to show the amazing new wi-fi/tech features of the new Dodge Caravan by using it to transport a web team from SXSW in Austin to the NY Auto Show. During the course of this road trip they would be building this site in the van and documenting the build of the site. So the site would be built in real-time during the road trip. <img src="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0000_Screen 000.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0000_Screen 000_o.jpg" data-mid="1476613" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0000_Screen 001.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0000_Screen 001_o.jpg" data-mid="1476614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0001_Screen 002.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0001_Screen 002_o.jpg" data-mid="1476615" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0002_Screen 003.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0002_Screen 003_o.jpg" data-mid="1476616" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0003_Screen 004.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0003_Screen 004_o.jpg" data-mid="1476617" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0004_Screen 005.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0004_Screen 005_o.jpg" data-mid="1476618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0005_Screen 006.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/2240/336073/DODGE_screen_0005_Screen 006_o.jpg" data-mid="1476619" border="0" align="left"/> http://www.wateristhenewfire.com/Trident-The-Fun-Audit http://www.wateristhenewfire.com/following/wateristhenewfire.com/Trident-The-Fun-Audit Wed, 09 May 2012 21:08:32 +0000 Water Is The New Fire 3373125 ROLE: Concept, Creative Direction, Art Direction, Design On April 17th (tax day!!!) we launched our own audit. A FUN audit. A facebook profile scraper pulls together a cohesive audit of all your facebook activity and gives you a score to let you know how much fun you're having. Check it out. thefunaudit.com http://www.wateristhenewfire.com/Sunsilk http://www.wateristhenewfire.com/following/wateristhenewfire.com/Sunsilk Wed, 09 May 2012 18:39:07 +0000 Water Is The New Fire 40367 ROLE: Creative Direction, Art Direction STYLING VIDEOS: These styling videos were created for the launch of the new Sunsilk website in the US. They were created to show young women how to properly use the Sunsilk products. SUNSILK.COM: <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0000_001.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0000_001_o.jpg" data-mid="166426" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0001_002.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0001_002_o.jpg" data-mid="166425" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0002_003.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0002_003_o.jpg" data-mid="166427" border="0" align="left"/>The US version of the Sunsilk site was created to showcase their new product line. version no longer online Site developed by Rokkan. COLORSHOWDOWN.COM: <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0000_001.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0000_001_o.jpg" data-mid="166438" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0001_002.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0001_002_o.jpg" data-mid="166442" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0002_003.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0002_003_o.jpg" data-mid="166437" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0003_004.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0003_004_o.jpg" data-mid="166439" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0006_007.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0006_007_o.jpg" data-mid="166440" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0005_006.jpg" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0005_006_o.jpg" data-mid="166441" border="0" align="left"/>Colorshowdown.com was the launch of the ultimate online battle. Coinciding with the release of Sunsilk's new Blonde and Brunette color boost products, the site was created so that women could duke it out over the internet to find out which color truly was superior. visit archived version. Site designed and developed by Rokkan. GETHAIRAPY.COM: <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_hairapy.jpg" width="670" height="597" width_o="900" height_o="802" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_hairapy_o.jpg" data-mid="179828" border="0" align="left"/>This interactive microsite was built to give girls advice on how best to deal with their mistreated hair. It featured interactive quizes, videos, jokes and more. version no longer online Site developed by Rokkan. http://www.wateristhenewfire.com/Rock-The-Vote http://www.wateristhenewfire.com/following/wateristhenewfire.com/Rock-The-Vote Wed, 09 May 2012 18:39:06 +0000 Water Is The New Fire 40350 ROLE: Creative Direction, Art Direction, Design WEBSITE: <img src="http://payload.cargocollective.com/1/0/2240/40350/rtv_000.jpg" width="670" height="560" width_o="670" height_o="560" src_o="http://payload.cargocollective.com/1/0/2240/40350/rtv_000_o.jpg" data-mid="166329" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40350/rtv_img001.jpg" width="670" height="560" width_o="670" height_o="560" src_o="http://payload.cargocollective.com/1/0/2240/40350/rtv_img001_o.jpg" data-mid="166324" border="0" align="left"/> SCHWAG/LOGOS: <img src="http://payload.cargocollective.com/1/0/2240/40350/rtv_img002.jpg" width="670" height="753" width_o="768" height_o="863" src_o="http://payload.cargocollective.com/1/0/2240/40350/rtv_img002_o.jpg" data-mid="166323" border="0" align="left"/> RECOGNITION: Webby Awards People's Voice Winner http://www.wateristhenewfire.com/Pj-Bond-LP2 http://www.wateristhenewfire.com/following/wateristhenewfire.com/Pj-Bond-LP2 Wed, 09 May 2012 18:39:06 +0000 Water Is The New Fire 42668 <img src="http://payload.cargocollective.com/1/0/2240/42668/pj_001.jpg" width="670" height="224" width_o="1926" height_o="644" src_o="http://payload.cargocollective.com/1/0/2240/42668/pj_001_o.jpg" data-mid="177732" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/42668/pj_002.jpg" width="670" height="224" width_o="1926" height_o="644" src_o="http://payload.cargocollective.com/1/0/2240/42668/pj_002_o.jpg" data-mid="177731" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/42668/pj_003_2.jpg" width="670" height="224" width_o="670" height_o="224" src_o="http://payload.cargocollective.com/1/0/2240/42668/pj_003_2_o.jpg" data-mid="2739738" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/42668/pj_004_1.jpg" width="670" height="224" width_o="670" height_o="224" src_o="http://payload.cargocollective.com/1/0/2240/42668/pj_004_1_o.jpg" data-mid="2739739" border="0" align="left"/> http://www.wateristhenewfire.com/Jerry-Bruckheimer-Films http://www.wateristhenewfire.com/following/wateristhenewfire.com/Jerry-Bruckheimer-Films Wed, 09 May 2012 18:39:01 +0000 Water Is The New Fire 336066 ROLE: Creative Direction, Art Direction, Design, Flash Prototype, Motion Graphics For a pitch to the illustrious Jerry Bruckheimer we crafted multiple concepts that would showcase they breadth and size of the Jerry Bruckheimer production machine. Each concept would focus around the many ways the studio extends all across hollywood and offer the user different and unique methods of browsing that information. Concept 1 view demo takes time to load <img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0001_Layer 2.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0001_Layer 2_o.jpg" data-mid="1476306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0002_Layer 3.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0002_Layer 3_o.jpg" data-mid="1476310" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0003_Layer 4.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0003_Layer 4_o.jpg" data-mid="1476311" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0004_Layer 5.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0004_Layer 5_o.jpg" data-mid="1476312" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0005_Layer 6.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0005_Layer 6_o.jpg" data-mid="1476313" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0006_Layer 7.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0006_Layer 7_o.jpg" data-mid="1476315" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0007_Layer 8.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0007_Layer 8_o.jpg" data-mid="1476317" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0008_Layer 9.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0008_Layer 9_o.jpg" data-mid="1476323" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0009_Layer 10.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0009_Layer 10_o.jpg" data-mid="1476324" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0010_Layer 11.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0010_Layer 11_o.jpg" data-mid="1476327" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0011_Layer 12.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0011_Layer 12_o.jpg" data-mid="1476330" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0012_Layer 13.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0012_Layer 13_o.jpg" data-mid="1476332" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0013_Layer 14.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0013_Layer 14_o.jpg" data-mid="1476334" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0014_Layer 15.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0014_Layer 15_o.jpg" data-mid="1476336" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0015_Layer 16.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0015_Layer 16_o.jpg" data-mid="1476338" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0016_Layer 17.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0016_Layer 17_o.jpg" data-mid="1476341" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0017_Layer 18.jpg" width="670" height="435" width_o="1600" height_o="1040" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms.com_0017_Layer 18_o.jpg" data-mid="1476347" border="0" align="left"/> Concept 2 <img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0000_screen 001.jpg" width="670" height="478" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0000_screen 001_o.jpg" data-mid="1476360" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0001_screen 002.jpg" width="670" height="478" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0001_screen 002_o.jpg" data-mid="1476361" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0002_screen 003.jpg" width="670" height="478" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0002_screen 003_o.jpg" data-mid="1476362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0003_screen 004.jpg" width="670" height="478" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0003_screen 004_o.jpg" data-mid="1476364" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0004_screen 005.jpg" width="670" height="478" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0004_screen 005_o.jpg" data-mid="1476365" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0005_screen 006.jpg" width="670" height="478" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/0/2240/336066/jbfilms__0005_screen 006_o.jpg" data-mid="1476368" border="0" align="left"/> Concept 3 <img src="http://payload.cargocollective.com/1/0/2240/336066/concept02_0000_screen 001.jpg" width="670" height="482" width_o="1225" height_o="882" src_o="http://payload.cargocollective.com/1/0/2240/336066/concept02_0000_screen 001_o.jpg" data-mid="1476390" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/concept02_0001_screen 002.jpg" width="670" height="482" width_o="1225" height_o="882" src_o="http://payload.cargocollective.com/1/0/2240/336066/concept02_0001_screen 002_o.jpg" data-mid="1476391" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/concept02_0002_screen 003.jpg" width="670" height="482" width_o="1225" height_o="882" src_o="http://payload.cargocollective.com/1/0/2240/336066/concept02_0002_screen 003_o.jpg" data-mid="1476392" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336066/concept02_0003_screen 004.jpg" width="670" height="482" width_o="1225" height_o="882" src_o="http://payload.cargocollective.com/1/0/2240/336066/concept02_0003_screen 004_o.jpg" data-mid="1476393" border="0" align="left"/> http://www.wateristhenewfire.com/Edun http://www.wateristhenewfire.com/following/wateristhenewfire.com/Edun Wed, 09 May 2012 18:38:59 +0000 Water Is The New Fire 336076 ROLE: Creative Direction, Art Direction, Design These screens were created for a pitch with Saatchi & Saatchi for the redesign of renowned clothing brand Edun. The idea is that users can seamlessly effect videos of models displaying the new clothing line by switching between day or night, or blending the two together to create new and interesting video sequences. <img src="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen001.jpg" width="670" height="460" width_o="1200" height_o="825" src_o="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen001_o.jpg" data-mid="1476730" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen002.jpg" width="670" height="460" width_o="1200" height_o="825" src_o="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen002_o.jpg" data-mid="1476732" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen003.jpg" width="670" height="460" width_o="1200" height_o="825" src_o="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen003_o.jpg" data-mid="1476733" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen004.jpg" width="670" height="460" width_o="1200" height_o="825" src_o="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen004_o.jpg" data-mid="1476735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen005.jpg" width="670" height="460" width_o="1200" height_o="825" src_o="http://payload.cargocollective.com/1/0/2240/336076/edun_day-night_screen005_o.jpg" data-mid="1476736" border="0" align="left"/> http://www.wateristhenewfire.com/A-Friend-You-Can-Eat http://www.wateristhenewfire.com/following/wateristhenewfire.com/A-Friend-You-Can-Eat Wed, 09 May 2012 18:38:55 +0000 Water Is The New Fire 19047 ROLE: Creative Direction AFRIENDYOUCANEAT.COM <img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0000_Layer-1.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0000_Layer-1_o.jpg" data-mid="70879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0001_Layer-2.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0001_Layer-2_o.jpg" data-mid="70880" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0002_Layer-3.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0002_Layer-3_o.jpg" data-mid="70881" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0003_Layer-4.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0003_Layer-4_o.jpg" data-mid="70882" border="0" align="left"/>Swedish fish are your friends, but unlike your real human or real animal friends, you can eat them and no one will get mad at you for that. visit afriendyoucaneat.com. Site designed and developed by Rokkan. http://www.wateristhenewfire.com/One-Two-Three http://www.wateristhenewfire.com/following/wateristhenewfire.com/One-Two-Three Wed, 09 May 2012 18:38:53 +0000 Water Is The New Fire 40333 ROLE: Design AN ART PROJECT/WEBSITE: <img src="http://payload.cargocollective.com/1/0/2240/40333/123_001.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_001_o.jpg" data-mid="166283" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40333/123_004.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_004_o.jpg" data-mid="166279" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40333/123_002.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_002_o.jpg" data-mid="166280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40333/123_005.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_005_o.jpg" data-mid="166281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/40333/123_003.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_003_o.jpg" data-mid="166282" border="0" align="left"/> My work partner Craig Damrauer was commissioned to create a new art piece for a show at MCA Denver. The concept was to create an interactive piece that grew throughout the life of the entire show. Every time a visitior came to the museum they were given 3 ribbons (1st, 2nd and 3rd place). They were asked to rate their favorite 3 art pieces in order. At the end of each day a curator would collect all the ribbons and tally the data. The data was fed into this website where we kept track of the favorite pieces and ran comparisons on people favorite pieces against a series of intrinsic and extrinsic data factors. site no longer available http://www.wateristhenewfire.com/Onassis-Clothing http://www.wateristhenewfire.com/following/wateristhenewfire.com/Onassis-Clothing Wed, 09 May 2012 18:38:52 +0000 Water Is The New Fire 336071 ROLE: Creative Direction, Art Direction, Design Designs for a new clothing brand website/store. Currently in production. <img src="http://payload.cargocollective.com/1/0/2240/336071/scrn001_home.jpg" width="670" height="573" width_o="1200" height_o="1028" src_o="http://payload.cargocollective.com/1/0/2240/336071/scrn001_home_o.jpg" data-mid="1476675" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336071/scrn002_collection.jpg" width="670" height="573" width_o="1200" height_o="1028" src_o="http://payload.cargocollective.com/1/0/2240/336071/scrn002_collection_o.jpg" data-mid="1476680" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336071/scrn003_shirts.jpg" width="670" height="573" width_o="1200" height_o="1028" src_o="http://payload.cargocollective.com/1/0/2240/336071/scrn003_shirts_o.jpg" data-mid="1476687" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336071/scrn004_prodDetail.jpg" width="670" height="573" width_o="1200" height_o="1028" src_o="http://payload.cargocollective.com/1/0/2240/336071/scrn004_prodDetail_o.jpg" data-mid="1476698" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2240/336071/scrn005_story.jpg" width="670" height="573" width_o="1200" height_o="1028" src_o="http://payload.cargocollective.com/1/0/2240/336071/scrn005_story_o.jpg" data-mid="1476704" border="0" align="left"/>