http://www.wateristhenewfire.com Water Is The New Fire Thu, 23 Feb 2012 14:38:15 +0000 http://www.wateristhenewfire.com en http://www.wateristhenewfire.com/Lenovo-Doer-Stories http://www.wateristhenewfire.com/following/wateristhenewfire.com/Lenovo-Doer-Stories Thu, 23 Feb 2012 14:38:15 +0000 Water Is The New Fire 2867328 ROLE: Concept, Creative Direction, Art Direction, Design The campaign is aimed at all the Doers – those individuals who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. http://www.wateristhenewfire.com/Lenovo-Do-Devil http://www.wateristhenewfire.com/following/wateristhenewfire.com/Lenovo-Do-Devil Wed, 12 Oct 2011 16:58:18 +0000 Water Is The New Fire 2127022 ROLE: Concept, Creative Direction, Art Direction, Design To announce Lenovo's new series of tablets, we created the Do Devil, a daredevil who will test the tablets in the most extreme situations possible. TV, digital and print bring the campaign to life with long-form stunts featured on a branded youtube channel. Do Devil. <img src="http://payload.cargocollective.com/1/0/2240/2127022/Youtube_Lenovo_DoDevil_201109191215351 copy.jpg" border="0" width="670" height="1133" width_o="1349" height_o="2282" src_o="http://payload.cargocollective.com/1/0/2240/2127022/Youtube_Lenovo_DoDevil_201109191215351 copy_o.jpg" align="left" /> http://www.wateristhenewfire.com/Lenovo-For-Those-Who-Do http://www.wateristhenewfire.com/following/wateristhenewfire.com/Lenovo-For-Those-Who-Do Mon, 12 Sep 2011 14:32:59 +0000 Water Is The New Fire 1990374 ROLE: Concept, Creative Direction, Art Direction, Design The campaign is aimed at all the Doers – those individuals who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. BRAND ANTHEM: TV DAY IN THE LIFE: TV PRINT/OOH<img src="http://payload.cargocollective.com/1/0/2240/1990374/LEN_X1_P2015_C.jpg" border="0" width="670" height="454" width_o="2048" height_o="1389" src_o="http://payload.cargocollective.com/1/0/2240/1990374/LEN_X1_P2015_C_o.jpg" align="left" /> http://www.wateristhenewfire.com/Sunsilk http://www.wateristhenewfire.com/following/wateristhenewfire.com/Sunsilk Mon, 02 May 2011 19:41:42 +0000 Water Is The New Fire 40367 ROLE: Creative Direction, Art Direction STYLING VIDEOS: These styling videos were created for the launch of the new Sunsilk website in the US. They were created to show young women how to properly use the Sunsilk products. SUNSILK.COM: <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0000_001.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0000_001_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0001_002.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0001_002_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0002_003.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_us__0002_003_o.jpg" align="left" /> The US version of the Sunsilk site was created to showcase their new product line. version no longer online Site developed by Rokkan. COLORSHOWDOWN.COM: <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0000_001.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0000_001_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0001_002.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0001_002_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0002_003.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0002_003_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0003_004.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0003_004_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0006_007.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0006_007_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0005_006.jpg" border="0" width="670" height="349" width_o="768" height_o="400" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_cs__0005_006_o.jpg" align="left" /> Colorshowdown.com was the launch of the ultimate online battle. Coinciding with the release of Sunsilk's new Blonde and Brunette color boost products, the site was created so that women could duke it out over the internet to find out which color truly was superior. visit archived version. Site designed and developed by Rokkan. GETHAIRAPY.COM: <img src="http://payload.cargocollective.com/1/0/2240/40367/ssk_hairapy.jpg" border="0" width="670" height="597" width_o="900" height_o="802" src_o="http://payload.cargocollective.com/1/0/2240/40367/ssk_hairapy_o.jpg" align="left" /> This interactive microsite was built to give girls advice on how best to deal with their mistreated hair. It featured interactive quizes, videos, jokes and more. version no longer online Site developed by Rokkan. http://www.wateristhenewfire.com/A-Friend-You-Can-Eat http://www.wateristhenewfire.com/following/wateristhenewfire.com/A-Friend-You-Can-Eat Mon, 02 May 2011 19:41:41 +0000 Water Is The New Fire 19047 ROLE: Creative Direction AFRIENDYOUCANEAT.COM <img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0000_Layer-1.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0000_Layer-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0001_Layer-2.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0001_Layer-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0002_Layer-3.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0002_Layer-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0003_Layer-4.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/19047/swedFish__0003_Layer-4_o.jpg" align="left" /> Swedish fish are your friends, but unlike your real human or real animal friends, you can eat them and no one will get mad at you for that. visit afriendyoucaneat.com. Site designed and developed by Rokkan. http://www.wateristhenewfire.com/Stride-Gum-Spit-it-Out http://www.wateristhenewfire.com/following/wateristhenewfire.com/Stride-Gum-Spit-it-Out Mon, 02 May 2011 19:41:40 +0000 Water Is The New Fire 18674 ROLE: Video Director, Creative Direction, Art Direction, Design CASE STUDY: Stride gum is the ridiculously long lasting gum. In fact it lasts so long that people really only need to chew one piece. This presents somewhat of a problem for their marketing team. So here's what we did.... STRIDEGUM.COM: <img src="http://payload.cargocollective.com/1/0/2240/18674/stride__0000_Layer-1.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18674/stride__0000_Layer-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18674/stride__0001_Layer-2.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18674/stride__0001_Layer-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18674/stride__0002_Layer-3.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18674/stride__0002_Layer-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18674/stride__0003_Layer-4.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18674/stride__0003_Layer-4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18674/stride__0004_Layer-5.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18674/stride__0004_Layer-5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18674/stride__0005_Layer-6.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18674/stride__0005_Layer-6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18674/stride__0006_Layer-7.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18674/stride__0006_Layer-7_o.jpg" align="left" /> STRIDEGUM.COM : INTRO VIDEO STRIDEGUM.COM : CASE STUDY On the website, users could partake in a 3D adventure where they would travel around the city, extracting the gum from people's mouths. visit stridegum.com The game portion of the site was designed and developed by Rokkan RECOGNITION: Cannes Cyber Lions Shortlist, FWA (Favorite Website Awards) Site of the Day, 13th Annual Webby Awards Official Honoree, http://www.wateristhenewfire.com/JetBlue-Happy-Jetting http://www.wateristhenewfire.com/following/wateristhenewfire.com/JetBlue-Happy-Jetting Mon, 02 May 2011 19:41:39 +0000 Water Is The New Fire 18425 ROLE: Creative Direction, Art Direction, Design HAPPY JETTING CASE STUDY: JetBlue has been jetting since it's inception in 2000. The focus of their new ad campaign was to put a stake in the ground and declare once and for all that JetBlue does not fly, but rather they Jet. What is jetting, you might ask? Well, jetting is all the wonderful things that make being on a JetBlue flight just a bit more wonderful than flying coach with the other guys. Things like your own personal free television which features live TV, over 100 channels of free XM radio, all the free snacks and drinks you want and plenty of extra legroom. Sounds good to me. <img src="http://payload.cargocollective.com/1/0/2240/18425/_0016_jetters_guide01.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0016_jetters_guide01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0017_jetters_guide02.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0017_jetters_guide02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0018_jetters_guide03.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0018_jetters_guide03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0019_jetters_guide04.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0019_jetters_guide04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0020_jetters_guide05.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0020_jetters_guide05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0020_jetters_guide05.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0020_jetters_guide05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0021_jetters_guide06_1.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0021_jetters_guide06_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0022_jetters_guide07.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0022_jetters_guide07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0023_jetters_guide08.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0023_jetters_guide08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0024_jetters_guide09.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0024_jetters_guide09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0025_jetters_guide10.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0025_jetters_guide10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0026_jetters_guide11.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0026_jetters_guide11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0027_jetters_guide12.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0027_jetters_guide12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0028_jetters_guide13.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0028_jetters_guide13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0029_jetters_guide14.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0029_jetters_guide14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0030_jetters_guide15.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0030_jetters_guide15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0031_jetters_guide16.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0031_jetters_guide16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0009_hj_web01.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0009_hj_web01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0010_hj_web02.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0010_hj_web02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0011_hj_web03.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0011_hj_web03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0012_hj_web04.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0012_hj_web04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0013_hj_web05.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0013_hj_web05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0014_hj_web06.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0014_hj_web06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0015_hj_web07.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0015_hj_web07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0000_hj_ooh00jpg.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0000_hj_ooh00jpg_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0001_hj_ooh01.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0001_hj_ooh01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0002_hj_ooh02.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0002_hj_ooh02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0003_hj_ooh03.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0003_hj_ooh03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0004_hj_ooh04.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0004_hj_ooh04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0005_hj_ooh05.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0005_hj_ooh05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0006_hj_ooh06.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0006_hj_ooh06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0007_hj_ooh07.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0007_hj_ooh07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/18425/_0008_hj_ooh08.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/18425/_0008_hj_ooh08_o.jpg" align="left" /> THE JETTER'S GUIDE TO JETTING: and other jetlike things The Happy Jetting campaign was launched to the press in the form of a hard cover book. The Jetter's Guide to Jetting. It was jetBlue's declaration which would set them apart from the other airlines. The book includes everything you need to know about what it means to be a Jetter. It was released in a limited hard cover version and a mass produced abridged paperback version. HAPPYJETTING.COM: This microsite which coincided with the launch of the new campaign brought elements of the jetter's guide to life, including a quiz which would determine whether a user is a flyer or a jetter, a timeline on the rise of jetting (and decline of flying), a jet simulator and a way for users to create their own jet class, a group of friends who would be entered to win free flights. Plus a whole lot more. visit archived link PRINT/OOH/WILD POSTINGS We also saturated the world with posters, billboards, etc. to spread the joyous message of jetting. http://www.wateristhenewfire.com/Rock-The-Vote http://www.wateristhenewfire.com/following/wateristhenewfire.com/Rock-The-Vote Mon, 02 May 2011 19:41:37 +0000 Water Is The New Fire 40350 ROLE: Creative Direction, Art Direction, Design WEBSITE: <img src="http://payload.cargocollective.com/1/0/2240/40350/rtv_000.jpg" border="0" width="670" height="560" width_o="670" height_o="560" src_o="http://payload.cargocollective.com/1/0/2240/40350/rtv_000_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40350/rtv_img001.jpg" border="0" width="670" height="560" width_o="670" height_o="560" src_o="http://payload.cargocollective.com/1/0/2240/40350/rtv_img001_o.jpg" align="left" /> SCHWAG/LOGOS: <img src="http://payload.cargocollective.com/1/0/2240/40350/rtv_img002.jpg" border="0" width="670" height="753" width_o="768" height_o="863" src_o="http://payload.cargocollective.com/1/0/2240/40350/rtv_img002_o.jpg" align="left" /> RECOGNITION: Webby Awards People's Voice Winner http://www.wateristhenewfire.com/JetBlue-Terminal-Five http://www.wateristhenewfire.com/following/wateristhenewfire.com/JetBlue-Terminal-Five Mon, 02 May 2011 19:41:36 +0000 Water Is The New Fire 41304 <img src="http://payload.cargocollective.com/1/0/2240/41304/T5_b4-1.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/2240/41304/T5_b4-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/41304/T5_b3.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/2240/41304/T5_b3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/41304/T5_b2.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/2240/41304/T5_b2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/41304/T5_b1.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/2240/41304/T5_b1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/41304/T5_b5.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/2240/41304/T5_b5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/41304/T5_b4.jpg" border="0" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/2240/41304/T5_b4_o.jpg" align="left" /> To Launch Jet Blue's new terminal at JFK we created a series of print ads that would run as posters, on phone kiosks and in subway cars to let people know about all the wonderful and free amenities available to them at this new state-of-the-art jet port. http://www.wateristhenewfire.com/One-Two-Three http://www.wateristhenewfire.com/following/wateristhenewfire.com/One-Two-Three Mon, 02 May 2011 19:41:34 +0000 Water Is The New Fire 40333 ROLE: Design AN ART PROJECT/WEBSITE: <img src="http://payload.cargocollective.com/1/0/2240/40333/123_001.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_001_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40333/123_004.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_004_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40333/123_002.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_002_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40333/123_005.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_005_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2240/40333/123_003.jpg" border="0" width="670" height="350" width_o="670" height_o="350" src_o="http://payload.cargocollective.com/1/0/2240/40333/123_003_o.jpg" align="left" /> My work partner Craig Damrauer was commissioned to create a new art piece for a show at MCA Denver. The concept was to create an interactive piece that grew throughout the life of the entire show. Every time a visitior came to the museum they were given 3 ribbons (1st, 2nd and 3rd place). They were asked to rate their favorite 3 art pieces in order. At the end of each day a curator would collect all the ribbons and tally the data. The data was fed into this website where we kept track of the favorite pieces and ran comparisons on people favorite pieces against a series of intrinsic and extrinsic data factors. site no longer available